Course Description:
Financial pressures caused by elective procedure cancellations, heightened costs and added expenses have created challenges for many rural health organizations trying to recover from the pandemic. Developing an annual marketing plan that is in line with a strong strategic plan can generate a cohesive, coordinated strategy that effectively reaches your organization’s short and long-term goals while generating revenue. This presentation will provide techniques that can immediately be applied by key leaders of your organization to develop a successful, coordinated plan.

Learning Objectives

• Review the core elements of a coordinated strategic and marketing plan
• Discuss insights into how to build a strong comprehensive strategic plan
• Determine how to engage key decision makers within the planning process.
• Discuss how to make data driven decisions to drive revenue
• Prioritize in order to best focus your resources based on profitability, access, growth and how it aligns with your strategic plan
• Determine whether your marketing plan ties into and supports at least one business objective in your strategic plan 

Presenters:
Adam Strom, Healthcare Consulting Manager | Eide Bailly 
Adam has 16 years of healthcare experience in nonprofit, government and consulting capacities. Adam partners with hospitals, clinics, health systems and long-term care organizations to refine and craft concrete and effective strategy guidance. He performs community health needs assessments to understand the health needs of the community as well as strategic market demand analyses to assist management in making strategy and planning 

Mike Milligan, President | Legato Healthcare Marketing
As a healthcare marketing strategist, educator and media trainer, Mike has directed strategic planning efforts for a variety of rural and other healthcare organizations, serving as counsel for CEOs and other executive team members. Mike is a highly requested speaker for healthcare national conferences, and he is a regular contributor to industry publications and blogs.

CPE Information
CPE Credits: 1
Field of Study: Communication and Marketing
Level of Knowledge: Intermediate
Delivery Method: Group-Internet Based

Additional Information: 
This is a web-group seminar. No prerequisites or advanced preparation required. For information regarding refund, complaint and program cancellation policies, please contact Jason McKeever at 612.253.6628.