Course Description:
When is the best time to open the doors to elective surgeries? After all, some rural health organizations around the country, possibly your hospital or clinic, are already starting that process. Although you may be close to re-entry, the real question is whether your patients are ready. You may be thinking that pent-up demand will translate to a backlog of bookings. In some parts of the country, especially those not as hard-hit by COVID-19, this may be the case. But in other areas, fear and anxiety is prevalent when it comes to considering scheduling that colonoscopy, cataract surgery or knee replacement. CEOs around the country are hearing, “I’ll wait a few more months” or “I just don’t feel safe going to the hospital yet.”

Join us for a joint presentation with Legato Healthcare Marketing. You’ll learn practical tips for instilling a culture of confidence within your organization and throughout the community. Then, as we restore that feeling of trust and security, we can smoothly transition to specific business strategies to build revenue and get that surgery suite humming with business.

Learning Objectives

• Restore a sense of confidence and trust with current and prospective patients amid anxiety surrounding COVID-19.
• Develop a marketing plan to achieve specific and measurable goals for metrics, such as patient volume, number of procedures, diagnostic revenue, brand awareness and preference.
• Ensure your recovery plan includes key components for successful operations, including scheduling, preadmission testing (PAT), and infection control processes.

Presenters:
Laurie McKee, Manager, Healthcare Consulting | Eide Bailly
Laurie has more than 35 years of healthcare experience, including 20 years of leadership experience. Laurie has worked as a Licensed Registered Nurse for 31 years with clinical experience in emergency, surgical, medical, pediatrics, cath lab and the intensive care unit. She also has experience with information technology with EMR development and clinical integration. Along with her direct care experience, Laurie also has extensive experience in policy and procedure development, staffing analysis and staffing plans.

Mike Milligan, President| Legato Healthcare Marketing
As president of Legato Healthcare Marketing, Mike is actively engaged in identifying growth solutions for rural hospitals, specialty clinics and physician practices. Before starting Legato, Mike served in senior leadership positions for Aurora Health Care and Prevea Health. Mike is a highly requested speaker for conferences and other healthcare industry events. In addition, as a healthcare marketing expert, educator and media trainer, Mike has led roundtable discussions on healthcare marketing at national conferences and has directed strategic planning efforts for a variety of organizations, serving as counsel for CEOs and other executive team members. Mike also is a contributing author for leading healthcare marketing publications and shares his insights through the nationally recognized Legato Healthcare Blog at www.legatohealthcaremarketing.com. Due to its involvement in the industry, Legato has been designated as the exclusive marketing partner of the National Rural Health Association.

CPE Information
CPE Credits: 1.5
Field of Study: Specialized Knowledge
Level of Knowledge: Basic
Delivery Method: Group-Internet Based

Additional Information: 
This is a web-group seminar. No prerequisites or advanced preparation required. For information regarding refund, complaint and program cancellation policies, please contact Jason McKeever at 612.253.6628.